Anu Babu

Drove significant growth in organic visibility and search rankings across key category pages by optimizing on-page SEO elements, directly contributing to increased traffic.

Resolved complex crawlability, indexing, and site performance issues by collaborating with technical teams, resulting in a measurable improvement in overall site health score.

Enhanced traffic quality and user engagement through in-depth keyword research and competitor analysis, identifying and capitalizing on high-intent opportunities.

Implemented structured data and schema markup to improve search engine understanding and boost rich result visibility for critical content.

Monitored and analyzed SEO performance using Adobe Analytics and Search Console, delivering actionable insights and recommendations that informed strategic adjustments.

Guided and mentored team members in daily SEO tasks and optimization activities, ensuring consistent high-quality delivery and fostering skill development.

Managed SEO for leading fashion and lifestyle brands including Louis Philippe, Allen Solly, Van Heusen, Peter England, and Reebok, resolving critical site issues and enhancing search performance.

Developed and implemented comprehensive on-page, off-page, and technical SEO strategies for e-commerce websites, driving improved search engine rankings.

Managed and optimized critical website content including meta tags and long-form content within Magento 2, enhancing product page visibility and user experience.

Generated and analyzed detailed website performance reports using Google Analytics 4, GTM, Google Search Console, and Ahrefs to inform data-driven SEO decisions.

Managed and optimized comprehensive on-page SEO components, including technical audits, XML sitemaps, and URL structures, to significantly improve search engine rankings.

Executed advanced keyword research for SEO and Google Ads, coupled with content optimization and landing page creation across WordPress and WiX, boosting campaign performance.

Enhanced website performance by optimizing metadata, images, site speed, and mobile-friendliness, alongside developing high-quality content for articles, blogs, and landing pages.

Drove off-page SEO strategies through meticulous competitor analysis, backlink auditing, and targeted link building, strengthening domain authority and organic reach.

Executed extensive on-page SEO optimizations, including duplicate content checks, keyword research (Google Keyword Planner), and title/meta description creation, significantly improving content visibility.

Enhanced website performance through image/speed optimization and mobile-friendliness improvements, contributing to better user experience and search rankings.

Managed client Google Analytics and Google Search Console accounts, leveraging data to inform and execute effective off-page SEO and link-building strategies.

Developed and curated compelling content ideas for creatives, successfully managing social media posts across platforms like Facebook and Instagram to enhance brand visibility.

Designed and implemented strategic social media campaigns and comprehensive monthly content calendars, driving consistent audience engagement and growth.